Apeejay School of Management about
In its endeavour to establish a truly international level Centre of Excellence in Management and Information Technology, the Apeejay Education Society established the Apeejay School of Management (ASM) in 1993. The ASM strives to develop competent and relevant manpower for the twenty first century needs of trade, business, and industry. The School supports the various programmes for enhancing the potential of individual students, enriching human values, upholding the Indian value system, all acting in union as a vehicle for growth at the national and international level, thereby making it a “student driven” institute of higher learning. (Apeejay School of Management-Top B-School Delhi)
Apeejay School of Management Vision
To be the most preferred management school known for creation of valuable business leaders.
Apeejay School of Management Mission
We nurture globally competent, socially sensitive and ethically sound managerial talent to lead businesses and organisations.
We inculcate creative thinking and problem solving skills through a dynamic curriculum in an interactive learning environment.
We do this with a set of committed faculty, deeply engaged in both creation and dissemination of knowledge strengthened by a rich academic and industry interface.
Apeejay School of Management Affiliations
The Apeejay School of Management is approved by the All India Council for Technical Education (AICTE), Ministry of Human Resource Development, Government of India, to run full time Post Graduate Diploma in Management (PGDM). Our PGDM program has been given equivalence to MBA by AIU and AICTE.
Apeejay School of Management Infrastructure
ASM is located in Dwarka, New Delhi, near Indira Gandhi International Airport, which is about 40 minutes drive from Connaught Place. It is situated in a calm and serene surrounding, the campus area spread over two acres. The state-of-the art building housing the School has five floors with a built-up area of more than 10,000 square metres. Besides ample classrooms, it has conference halls, seminar halls, an auditorium, open-air theatre, computer labs, and a library.
Apeejay School of Management Library
The school has well-maintained libraries of books, journals and other documents both of Indian and foreign authors. It subscribes to reputed foreign and Indian professional journals and other business magazines and newspapers. It is also well stocked with audio, videocassettes and CDs. Its asset are ever increasing rapidly as are the hours spent by the students in it. To make it pleasant and comfortable the libraries have been air conditioned.
Besides, the students are given one standard text book for each subject for take-home.
The library has computerised its system of management, circulation, enquiry (OPAC), acquisitions, and periodicals with multi-user facilities. It subscribes to online journals (Emerald) and other business magazines and newspapers. It has a multimedia section comprising TV, VCR, CDs, and Video/Audio cassettes. It can boast of institutional membership of two renowned libraries, viz., British Council Library (BCL), American Library, National Science Library and DELNET.
Apeejay School of Management Computers Lab-:
The institute has four air-conditioned labs. It has more than 400 computers with latest software and hardware and connected to Novel Network LAN. The students enjoy fast connectivity of the internet. Apart from this, each student has been provided with the latest version of personal computer/laptop for their use.
Apeejay School of Management Program-:
- PGDM (Equivalent to MBA) Program
The Institute offers full-time Post Graduate Diploma In Management (PGDM) Equivalent to MBA by the Association of Indian Universities (AIU) and AICTE. The program is carried through the trimester system with six terms spread over two years.
Apeejay School of Management is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at Apeejay School of Management is based on theory, cases, projects and experiential learning methods.
- of Courses in Different Terms
The term-wise course distribution is as follows:
|Term||No. of Core Courses||No. of Electives|
|Specialisation I||Specialisation II|
- Term-wise Credit Distribution
The term-wise credit distribution is as follows:
|Term||Credit Courses||Credits||Non Credit Course||Teaching Hours|
The non-credit courses include Business Ethics, Business Communication, and Business Law.
- Term-wise Course Distribution
In additional to the core courses, every student is required to choose two specialization tracks out of the list given on page 5.
- Specialisation Tracks
The institute presently offers the following six specialisation tracks:
|Consumer Behavior||Security Analysis and Portfolio Management||Organization Development & Change|
|Brand Management||Banking Management and Services||Strategic Human Resource Management|
|Retail Management||Financial Markets and Services||Conflict Management & Negotiation Skills|
|Sales Management||Insurance Management||Compensation Management|
|Integrated Marketing Communication||Derivatives and Risk Management||Performance Management|
|Social Media Marketing||Project Financing||Industrial Relations and Labor Laws|
|Customer Relationship Management||Corporate Restructuring: Mergers and Acquisitions||International HRM|
|International Marketing||Corporate Tax Planning||Training & Development|
|Rural Marketing||International Financial Management||HR Planning & Staffing|
|Channel Sales Management||Wealth Management||Industrial Psychology|
|Marketing Metrics||Corporate Governance||Leadership & Managerial Excellence|
|Film & Sports Marketing||Advance Equity Research||Corporate Social Responsibility|
|Marketing of Services||Micro Finance and Rural Banking|
|Strategic Marketing Management|
|Real Estate Marketing|
|International Business||Information Technology||Operation Management|
|Cross Cultural Management||Database System||Total Quality Management|
|International Business Law||Web Technology||Project Management|
|International Business Negotiation||Business Intelligence||Supply Chain Management|
|International Business Strategy||IT Security||Management Science with Spreadsheet|
|International Financial Management||Knowledge Management||Advance Operations Research|
|WTO and Regional Trading Blocks||Enterprise Resource Planning||Quantitative Model for Logistics and Transportation Management|
|Global Sourcing and Business Development||Data Mining & Data warehousing||Services Operations|
|International Marketing||Management Software Development||Maintenance Management|
|International HRM||Cloud Computing||Material Management|
|Export Import Documentation|
|Foreign Language Chinese/German/French|
|Management of Multinational Corporation|