Apeejay School of Management


Apeejay School of Management about

In its endeavour to establish a truly international level Centre of Excellence in Management and Information Technology, the Apeejay Education Society established the Apeejay School of Management (ASM) in 1993. The ASM strives to develop competent and relevant manpower for the twenty first century needs of trade, business, and industry. The School supports the various programmes for enhancing the potential of individual students, enriching human values, upholding the Indian value system, all acting in union as a vehicle for growth at the national and international level, thereby making it a “student driven” institute of higher learning. (Apeejay School of Management-Top B-School Delhi)

Apeejay School of Management Vision

To be the most preferred management school known for creation of valuable business leaders.

Apeejay School of Management Mission

We nurture globally competent, socially sensitive and ethically sound managerial talent to lead businesses and organisations.

We inculcate creative thinking and problem solving skills through a dynamic curriculum in an interactive learning environment.

We do this with a set of committed faculty, deeply engaged in both creation and dissemination of knowledge strengthened by a rich academic and industry interface.

Apeejay School of Management Affiliations

The Apeejay School of Management is approved by the All India Council for Technical Education (AICTE), Ministry of Human Resource Development, Government of India, to run full time Post Graduate Diploma in Management (PGDM). Our PGDM program has been given equivalence to MBA by AIU and AICTE.

Apeejay School of Management Infrastructure

Apeejay School of Management-Top B-School Delhi

ASM is located in Dwarka, New Delhi, near Indira Gandhi International Airport, which is about 40 minutes drive from Connaught Place. It is situated in a calm and serene surrounding, the campus area spread over two acres. The state-of-the art building housing the School has five floors with a built-up area of more than 10,000 square metres. Besides ample classrooms, it has conference halls, seminar halls, an auditorium, open-air theatre, computer labs, and a library.

Apeejay School of Management Library


The school has well-maintained libraries of books, journals and other documents both of Indian and foreign authors. It subscribes to reputed foreign and Indian professional journals and other business magazines and newspapers. It is also well stocked with audio, videocassettes and CDs. Its asset are ever increasing rapidly as are the hours spent by the students in it. To make it pleasant and comfortable the libraries have been air conditioned.

Besides, the students are given one standard text book for each subject for take-home.

The library has computerised its system of management, circulation, enquiry (OPAC), acquisitions, and periodicals with multi-user facilities. It subscribes to online journals (Emerald) and other business magazines and newspapers. It has a multimedia section comprising TV, VCR, CDs, and Video/Audio cassettes. It can boast of institutional membership of two renowned libraries, viz., British Council Library (BCL), American Library, National Science Library and DELNET.

Apeejay School of Management Computers Lab-:

Computer Lab

The institute has four air-conditioned labs. It has more than 400 computers with latest software and hardware and connected to Novel Network LAN. The students enjoy fast connectivity of the internet. Apart from this, each student has been provided with the latest version of personal computer/laptop for their use.

Apeejay School of Management Program-:

  • PGDM (Equivalent to MBA) Program

The Institute offers full-time Post Graduate Diploma In Management (PGDM) Equivalent to MBA by the Association of Indian Universities (AIU) and AICTE. The program is carried through the trimester system with six terms spread over two years.

Apeejay School of Management is guided by its mission of creating globally competitive, socially sensitive, and ethically sound business leaders. Student learning at Apeejay School of Management is based on theory, cases, projects and experiential learning methods.

PGDM Programme


  1. of Courses in Different Terms

The term-wise course distribution is as follows:

Term No. of Core Courses No. of Electives
  Specialisation I Specialisation II
I 7 0 0
II 7 0 0
III 7 0 0
IV 2 3 3
V 0 4 3
VI 0 1 1
  1. Term-wise Credit Distribution

The term-wise credit distribution is as follows:

Term Credit Courses Credits Non Credit Course Teaching Hours
I 06 18 01 180
II 06 18 01 180
III 06 18 01 180
IV 08 24 240
V 07 21 210
VI 02 06 60
35 105 03 1050

The non-credit courses include Business Ethics, Business Communication, and Business Law.

  1. Term-wise Course Distribution

In additional to the core courses, every student is required to choose two specialization tracks out of the list given on page 5.

  1. Specialisation Tracks

The institute presently offers the following six specialisation tracks:

Marketing Finance Human Resources
Consumer Behavior Security Analysis and Portfolio Management Organization Development & Change
Brand Management Banking Management and Services Strategic Human Resource Management
Retail Management Financial Markets and Services Conflict Management & Negotiation Skills
Sales Management Insurance Management Compensation Management
Integrated Marketing Communication Derivatives and Risk Management Performance Management
Social Media Marketing Project Financing Industrial Relations and Labor Laws
Customer Relationship Management Corporate Restructuring: Mergers and Acquisitions International HRM
International Marketing Corporate Tax Planning Training & Development
Rural Marketing International Financial Management HR Planning & Staffing
Channel Sales Management Wealth Management Industrial Psychology
Marketing Metrics Corporate Governance Leadership & Managerial Excellence
Film & Sports Marketing Advance Equity Research Corporate Social Responsibility
Marketing of Services Micro Finance and Rural Banking
Relationship Management
Strategic Marketing Management
Real Estate Marketing
Healthcare Marketing
International Business Information Technology Operation Management
Cross Cultural Management Database System Total Quality Management
International Business Law Web Technology Project Management
International Business Negotiation Business Intelligence Supply Chain Management
International Business Strategy IT Security Management Science with Spreadsheet
International Financial Management Knowledge Management Advance Operations Research
WTO and Regional Trading Blocks Enterprise Resource Planning Quantitative Model for Logistics and Transportation Management
Global Sourcing and Business Development Data Mining & Data warehousing Services Operations
International Marketing Management Software Development Maintenance Management
International HRM Cloud Computing Material Management
Export Import Documentation
Foreign Language Chinese/German/French
Management of Multinational Corporation